Today in business (especially web based business) you have to get ahead and be on top of your game. If you’re not, you can easily get lost in the industry mix. You’re forced to keep up, competing on every level (i.e., Social Media Marketing, Website Search Engine results, Networking, Advertising, E-mail Campaigning, etc.). If you’re not doing anything, or showing up in these areas, your competition is.
To add to the challenge, consumers are absolutely inundated with information today, especially on the internet. Mobile devices have only increased marketing chaos and it’s on the verge of consumer hysteria. This is increasing every day. How does a business stand out when everyone is standing out? This brings competition beyond the respective industry ring. Businesses not only compete with competitors, but with every single company in existence!
Yet another fact to consider is that consumers are becoming more and more concerned with privacy, and learning how to filter unwanted solicitation. Finding the right balance of how to keep up, stay on top of current marketing strategies, but - not going too far, has become an art form.
A smart approach is not to hunt people down and add to the chaos, but be visible when someone is looking for services. Social Media Networking, Advertising and E-mail Campaigning, should be done on a very consumer-conscious level.